With an eye on sustainability, and a finger on the fashion pulse, The Other Side denim is doing what no other denim brand has done before.

Reversible jeans for both men and women, halving the price paid, for double the design. These economically and user-friendly garments combine sustainable practicality with stylish design, and innovation far beyond their years.

Mother brand, Finn Enterprises, was launched in 2007 as the solo project of Sydney born Kassandra Scardino. With a diploma in Fashion Design from Sydney's prestigious 'Design Studio,' Scardino studied an unlikely combination of 3d Architecture, Costume Making and Object design. Armed with these three unusual disciplines and the creativity with which their independence endowed her, Scardino set out to create something previously unseen on Australian shores.

The mechanics of reversibility is something technical in structure and design, furthermore when denim, seams, zippers and buttons are involved. The end product shy's nothing short of impeccable execution

Scardino draws strong cues from her Mexican lineage, which lays an integral foundation in her firm approach to fashion. Success has abounded this exotic young beauty who now sees her wholly Australian designed product distributed in stores across the nation.

The Other Side is as fashion forward as it is sustainable, carving this unique brand a true niche of its own.